Unboxing Stitchfix’s S-1

 In Amazon, Column, customer acquisition cost, e-commerce, economy, Facebook, Marketing, retail, Stitch, trunk club
 When Zuiily went public in 2013, it sparked a resurgence of interest in an otherwise lagging e-commerce market. Quickly trading up to reach an $8B market cap — valuing the company at over 10 times revenues — Zulily became the poster child of the flash sales boom. Over the ensuing months and years, concepts such as curated commerce, conversational commerce, flash sales,… Read More

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