SaaS startup studio eFounders launches a fintech startup studio
eFounders is expanding its focus by creating a second startup studio called Logic Founders. This time, Logic Founders is going to focus on fintech startups exclusively. Camille Tyan (pictured above) is going to lead the new studio.
Camille Tyan previously co-founded PayPlug, a payments company that was acquired by Natixis (Groupe BPCE). He plans to follow the eFounders model centered around a new vertical. Logic Founders will come up with ideas for new startups. It’ll recruit two co-founders and start working on the product for the first 12 to 18 months of the company.
Ideally, the startup finds product-market fit and raises a seed round after this initial phase. The startup studio keeps a stake in the startup but it moves on so that it can focus on new projects.
If you’ve been following eFounders closely, the startup studio has already worked on several fintech companies, such as Spendesk, Upflow, Multis and Swan. New fintech projects will likely fall under the Logic Founders umbrella.
The studio says it will launch API-first financial products. It is riding the embedded finance trend — many believe financial products will be distributed by platforms that aren’t primarily focused on finance but could benefit from fintech features. You can expect companies working on payments orchestration, asset securitization, lending APIs, crypto and B2B identity.