Procter & Gamble just bought this venture-backed deodorant startup for $100 million cash

 In deodorant, eCommerce, M&A, native, procter & gamble, TC
 Native Deodorant, a San Francisco-based natural deodorant brand, just sold to Procter & Gamble for $100 million cash. Native, which positioned itself as an online distributor of deodorant, had received just $500,000 from Azure Capital Partners. With over a million customers since launching 2.5 years ago, Native was able to use profits from the business to reinvest in growth. Read More

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