iPhone 8 and 8 Plus are hits as Apple sells 46.7 million smartphones in Q4

Enlarge / The iPhone 8 and iPhone 8 Plus. (credit: Samuel Axon)

Apple released its fourth fiscal quarter financials late yesterday, showing numbers that beat most analysts’ and Wall Street’s expectations. The company’s total revenue reached $52.6 billion, up 12 percent year-over-year and beating its own $52 billion projection.

Each of Apple’s product segments grew this quarter: iPhone sales topped at 46.7 million units, accumulating $28.8 billion in revenue and increasing 2 percent year-over-year. iPad sales reached $4.8 billion while Mac sales hit $7.2 billion in revenue.

Despite the expected holdout from iPhone customers waiting for the $999 iPhone X (which is officially available in Apple stores today), Apple CEO Tim Cook stated on the earnings call that the iPhone 8 and 8 Plus are currently the two most popular iPhone models. Considering the high price of the iPhone X, customers may be purchasing the next best thing that’s slightly more affordable—for now at least. While the Q4 earnings report does not include any iPhone X sales numbers, Apple expects high demand for the new smartphone through this quarter and beyond. Cook stated the company will “get as many of them as possible to the customers as soon as possible.”