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In ad technology, ads, Adtech, Advertising Tech, brands, digital marketing, e-commerce, eCommerce, google, Google Ads, Marketing, online advertising, online video advertising, shopping, streaming services, Video, video ads, video advertising, YouTube
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A new YouTube feature will make its connected TV ads more shoppable

YouTube today gave advertisers a sneak peek at its plans to make its video platform more shoppable. The company will soon be introducing a new interactive feature aimed at advertisers, called [...]

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In Advertising Tech, Column, consumer privacy, digital advertising, EC Column, EC Marketing Tech, identity management, Marketing, Media, online advertising, operating system, Privacy, targeted advertising
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Building customer-first relationships in a privacy-first world is critical

Travis Clinger Contributor Share on Twitter Travis Clinger is SVP, head of addressability and ecosystem at LiveRamp, a data connectivity platform safely moving data through the pipes connecting [...]

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