By Gavin Duvall
In ceo, cloud, Column, customer acquisition cost, customer lifetime value, finance, ptc, SaaS, sales, software as a service, TC
Posted To measure sales efficiency, SaaS startups should use the 4×2
Brian Ascher Contributor Share on Twitter Brian Ascher is a partner at Venrock, where he invests broadly across enterprise and fintech and serves on the boards of several companies, including [...]