Advertising Tech Archives - Texas Network Solutions LLP

By Gavin Duvall

In Advertising Tech, apple privacy, email marketing, growth marketing, iOS 15, movable ink, online privacy, Privacy, Startups, TC, TC Experts, Verified Experts

Posted September 18, 2021

Marketers should plan for more DIY metrics as iOS 15 nears

Apple is planning to remove developer access to important user data as part of its iOS 15 release on Monday, leaving email marketers in a dilemma about how they will figure out metrics. To find [...]

By Gavin Duvall

In Advertising Tech, Column, customer relationship management, EC Column, EC How To, EC Marketing Tech, lead generation, Marketing, ROAS, sales, search engine optimization, social media, SQL, Startups

Posted September 17, 2021

4 ways to leverage ROAS to triple lead generation

Xiaoyun TU Contributor Share on Twitter Xiaoyun TU is the global director of demand generation at Brightpearl, a leading retail operating system. She is passionate about setting up innovative [...]

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